Attracting Customers at an Expo
Expos and trade shows are a great way to get a business out in front of those needing products and services. Many businesses use these shows to introduce new products and help educate consumers about the products and services offered. Those wanting to get their business in front of thousands will want to get a booth at one of the many events around the world hosted by event production companies. However, there is more to it than just putting up a table and handing out flyers. A trade show booth should be attractive and designed to bring in passersby.
Reach out
There is no need to wait until the expo to start attracting customers. Take time to reach out to past customers and those who have expressed interest in certain products in the past. Contact each person on the client list and share when the expo is being held. Be excited about the new product and get them excited to see the product before they arrive at the expo.
Offer incentives
Offer an incentive to get customers into the booth. Incentives can include free samples, discounts on products or special gifts for stopping by. Be selective in the on what is offered as an incentive. Make sure that it is something that will attract the customers desired and helps promote the new product. Giveaways are great, but it is important to speak with everyone to build a relationship before getting them to sign up for the drawing.
Keep it attractive
Vendor booths need to be attractive to help bring in traffic. Keep the booth simple, without making it overcrowded or looking too busy. Keeping it warm and open will help attract more people into the booth. Make sure the booth is visible from the down the aisle.
Make it interactive
Offer fun and interactive activities in the booth. If possible, allow customers to try out the new product and see how it works. Regular demonstrations are a great way to attract attention to the booth and product.
There are many ways to make an expo booth more attractive and inviting to those attending the event. Creative and unique ideas will help attract attention. Just keep the focus on the products and theme ideas around it. Doing this will help the booth stand out.